MTV Europe Foundation's "Streaker"
This spot is designed to drive traffic to (and appears on) a Web site, www.mtvstreaker.com, about the sexual trafficking and exploitation that occurs in any country when hosting a major global sporting event, in this case soccer's World Cup. We see a female streaker run through the soccer field in the middle of a game. However, it's revealed to us that she's been forced to get naked and humiliate herself by traffickers.
Agency: JWT Nick Bell, executive creative director; Mark Norcutt, art director; Laurence Quinn, copywriter. Production Company: Partizan Dominic Murphy, director; Emily Crofton-Atkins, producer; Ross MacLennan, DP. Postproduction: THE MILL, London Simon Hall, online editor; Jamie Wilkinson, colorist Audio: Scramble Dave Cooper, audio engineer