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United Nations' "Skincare"

By

SHOOT Staff
Thursday, Jun. 22, 2006

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This spot opens like a beauty product demo as we see a woman applying a skin creme to her face on "day one." The twist is that she starts out with a perfect complexion and as we move through subsequent days, the creme makes her face look progressively worse, with breakouts of acne and what look like open sores. Turns out the label on the beauty product jar is marked "Racism." A voiceover relates, "The more you apply it, the uglier you get."

Credits

Agency: Saatchi & Saatchi David Nobay, creative director; Tim Hall, copywriter; Noah Reagan, art director; Karen Bryson, producer. Production Company: 8 Commercials Tim Gibbs, director (who�s represented in the U.S. by Mirror Films, Hollywood); Mike Vanderfield, executive producer/producer; Graeme Wood, DP. Editorial: Post Office, Sydney Peter Barton, editor Postproduction: Post Modern,the LaB sydney Drew Downes, online editor,Ben Eagleton, colorist Audio: Nylon Studios Simon Lister, audio mixer

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