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Gatorade's "Big Head"


Thursday, Jun. 22, 2006


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The noggins of professional athletes Derek Jeter, Peyton Manning, Kevin Garnett, Dwyane Wade and Jennie Finch are attached to the bodies of a group of rambunctious kids at play. The result is a fun, lighthearted romp as the big-headed athletes with their little bodies and high-pitched voices are cute and endearing.


Agency: Element 79 Partners Jon Flannery, creative director; Jim Paul, copywriter; Max Stinson, art director; Tom Cronin, producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on location in South Pasadena, Calif., Minneapolis and Miami. Editorial: Spot Welders Inc. Spot Welders, Venice, Calif.
Michael Heldman, editor; Edwina Lantigua and Jeff Maynard, assistant editors; Carolina Wallace, producer; Heather Kojima, executive producer.
Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects Gabby Gourrier, VFX executive producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Darcie Tang, VFX producer; Joe Ken, Tim Davies and Rob Moggach, compositors. Music: Stimmung stimmung, Santa Monica. Audio: Lime Studios Loren Silber, mixer; Lindsey Alvarez, assistant mixer; Jessica Locke, pro

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