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PG&E's "Action Figure"


Friday, Jun. 2, 2006


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Kindergarten playtime has kids pitting their action hero figures against each other. One boy emerges triumphant with his Renewable Energy Man. Turns out his mom works for power utility firm PG&E, explaining her son's preference in action figures. As the youngster leaves for home, he declares in battle cry fashion, "The future is clean energy."


Agency: Venables, Bell & Partners Paul Venables, Greg Bell, creative directors; Chip Waters, copywriter; Will Dean, art director; Stacy Higgins, producer. Production Company: Park Pictures Alison Maclean, director; Jackie Kelman Bisbee, executive producer; Mary Ann Marino, producer; Rodrigo Prieto, DP. Editorial: Phoenix Edit, Effects & Design Bob Frisk, editor; John Crossley, Treena Loria, online editors. Postproduction: Company 3 New York Stefan Sonnenfeld, colorist Visual Effects: Phoenix Edit, Effects & Design Matt Silverman, visual effects artist; Bobby Van Dyke, motion graphics designer. Music: Stimmung Jason Johnson, composer Audio: M Squared Productions Mark Pitchford, audio mixer


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