Farmers Insurance's "Level 5"
CG character "The Lord of Mishap" wreaks havoc on a residential neighborhood, throwing firebombs which set a house ablaze. A car slams into a power pole, which topples over. However, in a heartbeat, all the damage is reversed. Turns out we're in the throes of a videogame being played by Farmers Insurance staffers who have reached "Level 5" and are able to instantly counteract disaster. The menacing Lord of Mishap is reduced to utter helplessness.
Agency: Campbell Ewald | Los Angeles Bill Ludwig, chief creative officer; Debbie Karnowsky, executive creative director; Mike Conboy, associate creative director/art director; Neville Anderson, associate creative director/copywriter; Bob Solano, head of production; John Haggerty, executive producer.
Production Company: Aero Film Klaus Obermeyer, director/DP; Skip Short, executive producer; Lance O'Connor, producer; Bernie Wesson, head of production; Kate Thumann, production supervisor.
Editorial: Aero Film Barnett Kiel, editor; Stephan Malik, assistant editor; Bernie Wesson, producer
Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist
Visual Effects: House of Moves Capture Studios,Movie Arms Management,Sight Effects Inc Mike Jantz, motion capture supervisor; Scott Gagain, executive producer; Chris Bellaci, production manager.
,Zuma Jay, pyrotechnics expert
,Melissa Davies, executive producer/visual effects supervisor; Adrian Hurley,