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Farmers Insurance's "Level 5"

By

SHOOT Staff
Friday, Jun. 2, 2006

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CG character "The Lord of Mishap" wreaks havoc on a residential neighborhood, throwing firebombs which set a house ablaze. A car slams into a power pole, which topples over. However, in a heartbeat, all the damage is reversed. Turns out we're in the throes of a videogame being played by Farmers Insurance staffers who have reached "Level 5" and are able to instantly counteract disaster. The menacing Lord of Mishap is reduced to utter helplessness.

Credits

Agency: Campbell Ewald | Los Angeles Bill Ludwig, chief creative officer; Debbie Karnowsky, executive creative director; Mike Conboy, associate creative director/art director; Neville Anderson, associate creative director/copywriter; Bob Solano, head of production; John Haggerty, executive producer.

Production Company: Aero Film Klaus Obermeyer, director/DP; Skip Short, executive producer; Lance O'Connor, producer; Bernie Wesson, head of production; Kate Thumann, production supervisor.

Editorial: Aero Film Barnett Kiel, editor; Stephan Malik, assistant editor; Bernie Wesson, producer

Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist

Visual Effects: House of Moves Capture Studios,Movie Arms Management,Sight Effects Inc Mike Jantz, motion capture supervisor; Scott Gagain, executive producer; Chris Bellaci, production manager.

,Zuma Jay, pyrotechnics expert

,Melissa Davies, executive producer/visual effects supervisor; Adrian Hurley,
visual effe

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