Knorr's "Bad Word"
The "f" word is used liberally in this spot�however, the "f" stands for frozen. And it is bleeped out repeatedly, paradoxically proving that the deep freeze stigma doesn't apply to the Knorr line of frozen foods, as we see a couple enjoying a meal consisting of grilled chicken and vegetables.
Agency: DDB | Toronto Andrew Simon, William Hammond, creative directors; David Ross, copywriter; Paul Wallace, art director; Nan Mitchell, Marie-Pierre Toure, producers Production Company: MacGuffin Films Kevan Bean, director/DP; Sam Wool, producer Editorial: Panic & Bob, Toronto Brian Williams, editor Postproduction: Notch Bill Ferwerda, colorist Audio: Pirate Radio & TV Tom Goudie, audio engineer/music track director
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