A factory worker places his arm in a vat of acid to retrieve a package of Starburst candies. The acid eats away his arm, causing him to put the other arm in as well. A coworker witnesses this and then rolls up his sleeve as he prepares to immerse his arm. A tagline reads, "Starburst. Blame the juicy goodness."
Agency: TBWA/Chiat/Day, Inc Production Company: Epoch FIlms, NY Office Matt Aselton, director; Jerry Solomon, executive producer; Jo Willems, DP.
Editorial: MacKenzie Cutler Gavin Cutler, editor
Postproduction: Company 3 New York Tim Masick, colorist
Visual Effects: Ring of Fire John Myers, executive producer; Jerry Spivack, creative director; Greg Anderson, visual effects supervisor/head of CGI
Audio: Sound Lounge Philip Loeb, audio post mixer