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Oregon Lottery's "Sushi"


Wednesday, May. 10, 2006


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Talk about special delivery. A man opens a crate from which he pulls out a large fish. But this fresh catch encompasses much more. After setting the fish down on a nearby table, the man takes another "object" out of the box--a live sushi chef. A super reads, "What if?" and the sponsor is identified as the Oregon Lottery.


Agency: Borders Perrin Norrander Terry Schneider, creative director; John Heinsma, copywriter; Kent Suter, art director; Scott Fox, producer. Production Company: Reginald Pike Brian Lee Hughes, director; James Davis, Josefina Nadurata, executive producers; Gwyn Fletcher, producer; Eric Edwards, DP. Editorial: Downstream, Portland Chris Jones, editor Postproduction: Downstream, Portland Jim Barrett, colorist Music: Flooded Music Charlie Campbell, composer Sound Design: Digital One Eric Stolberg, sound designer Audio: Digital One Eric Stolberg, audio engineer

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