Dentyne Ice's "Boots"
A TV commercial, "Lucky Guy," drives viewers to a Web site to see three alternate endings for the spot, in which a young man is nestled between two attractive ladies on a couch.
Agency: McCann Erickson Bill Oberlander, executive VP/group creative director; Gib Marquardt, senior VP/group creative director; Jeff Difiore, senior art director; Matt Genne, copywriter; Linda Kramer, VP/executive producer; Mike Boris, VP/executive music producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer; Eric Treml, DP Editorial: Crew Cuts Bill Kramer, editor (spot and Web films); Chris Magliozzo, editor (Web films); Nancy Shames, producer. Postproduction: Creative Services, Inc.,Nice Shoes Ernie Vassallo, online editor,Lez Rudge, colorist Music: Big Foote Paul Seymour, executive producer Audio: Sound Lounge Tommy Jucarone, audio post mixer
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