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Dentyne Ice's "Boots"

By

SHOOT Staff
Wednesday, May. 3, 2006

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A TV commercial, "Lucky Guy," drives viewers to a Web site to see three alternate endings for the spot, in which a young man is nestled between two attractive ladies on a couch.

Credits

Agency: McCann Erickson Bill Oberlander, executive VP/group creative director; Gib Marquardt, senior VP/group creative director; Jeff Difiore, senior art director; Matt Genne, copywriter; Linda Kramer, VP/executive producer; Mike Boris, VP/executive music producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Lesley Chilcott, producer; Eric Treml, DP Editorial: Crew Cuts Bill Kramer, editor (spot and Web films); Chris Magliozzo, editor (Web films); Nancy Shames, producer. Postproduction: Creative Services, Inc.,Nice Shoes Ernie Vassallo, online editor,Lez Rudge, colorist Music: Big Foote Paul Seymour, executive producer Audio: Sound Lounge Tommy Jucarone, audio post mixer

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48568/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://shootonline.com/embed/48568/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48568/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48568/1280x750" frameborder="0" allowfullscreen></iframe>
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