Baltimore Examiner's "Rain"
A rainstorm catches people unprepared, causing virtually all of them to pull out newspapers for cover. However, one man gets soaked, opting to keep his paper in his overcoat pocket until he moves under an awning. He then pulls out the Baltimore Examiner to read it, as a voiceover notes, "It will change the way you feel about newspapers. Love the newspaper again."
Agency: Thomas Taber & Drazen Mike Drazen, creative director; Terry O�Leary, art director; Holly Menges, copywriter. Production Company: Incite Films Monty Miranda, director/producer; Jim Elkin, Brendon Horan, producers; Kevin Emmons, DP. Editorial: Crosspoint Donald Corsiglia, editor Postproduction: Crosspoint Eric Anolin, colorist Audio: Rocky Mountain Recorders Andrew Vastola, audio post mixer