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Skittles' "Trade"

By

SHOOT Staff
Wednesday, May. 3, 2006

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A man trades a bag of Skittles for a singing rabbit. At the time, the swap seemed like a bright idea�but he comes to regret it upon suffering through a night of having to listen to the bunny's annoying crooning. To add insult to injury, the guy then sees his trade partner relaxing and enjoying Skittles.

Credits

Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Scott Vitrone, group creative director/art director; Ian Reichenthal, group creative director/copywriter; Lora Schulson, senior producer.

Production Company: MJZ Tom Kuntz, director; Scott Kaplan, producer; Joaquin Baca-Asay, DP.

Editorial: MacKenzie Cutler Gavin Cutler, editor

Postproduction: Company 3 New York,MI Post Tim Masick, colorist ,Milan Boncich, colorist Visual Effects: Asylum Visual Effects Gabby Gourrier, executive producer; Mark Renton, lead compositor; Sean Faden, CG supervisor; Jeff Werner, CG producer.

Audio: Sound Lounge Philip Loeb, audio mixer

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