Two couples in a moving car chat casually about a movie they just saw. The banter is fun and lively with the gals poking some fun at the guys. Stopped at a red light, the car then proceeds through the intersection once the signal turns green. Out of nowhere, an SUV broadsides the car in a jarring collision. Next, we see the two couples standing alongside their smashed up, but still intact VW Jetta. The tagline points out that "Safe Happens," noting that the Jetta has a four star side impact crash rating.
Agency: Crispin Porter + Bogusky Alex Bogusky, Andrew Keller, Rob Strasberg, creative directors; Tim Roper, copywriter; Dave Clemens, art director; Rupert Samuel, executive producer; Leticia Jacobs, producer.
Production Company: Epoch FIlms, NY Office Phil Morrison, director; Doug Halbert, executive producer; Anita Wetterstedt, producer; Ed Lachman, DP.
Editorial: MacKenzie Cutler Gavin Cutler, editor; Melissa Miller, producer.
Visual Effects: Framestore NY Chris Redding, Flame artist/compositor; James Razzell, producer.
Audio: Sound Lounge Sound Lounge, New York
Philip Loeb, audio mixer