Burger King, "Buckin' Chicken"
This spot initially plays like an ode to the old West rodeo. But the scenario takes an unusual twist. Instead of a bronco in the corral, it's a buckin' chicken that a would-be cowboy tries to ride. The piece turns out instead to be a tongue-in-cheek homage to Burger King's chicken sandwich.
Agency: Crispin Porter + Bogusky Bill Meadows, music producer Production Company: Hungry Man, Inc Bryan Buckley, director Music: Beacon Street Studios John Nau, Andrew Feltenstein, composers Sound Design: Beacon Street Studios Brian Chapman, sound designer. Audio: POP Sound Peter Rincon, mixer