Extreme sports take a Jackass-inspired detour in this spot where a skateboarder blows a big bubble of Bubblicious gum and uses it as an airbag to protect himself in a collision with an automobile. The downhill racing boarder survives with nary a scratch as a voiceover extols the virtues of Bubblicious.
Agency: J. Walter Thompson Masahiko Tanaka, creative director; Eiji Honma, copywriter; Masatoshi Iwasaki, art director; Yuki Takahashi, senior producer. Production Company: Saville Productions Jeff Tremaine, director; Michelle Travinski, executive producer; Lynda Pribyl, production supervisor; Dimitry Elyashkevich, DP. Music: 2 to 4, Tokyo Joey Peters, Willi Aaron, composers
Sound Design: 2 to 4, Tokyo Stevie From, sound designer/producer
Audio: Vision Universe, Tokyo Takaaki Ishimura, mixer