adidas.com/whatsnext "Boxer" for ClimaCool Web Films
In five Web films for the ClimaCool Cyclone, creatives at TBWA\Chiat\Day, San Francisco, along with director Brian Hughes, feature the cooling nature of a high-tech adidas shoe by using it as one would use ice. The warm orange environment provides perfect contrast to the chilly depictions.
Agency: TBWA/Chiat/Day, Inc Chuck McBride, executive creative director; Joe Kayser, creative director; Matt Rivitz, copywriter; Tyler Magnusson, art director; Jennifer Golub, executive producer; Joe Calabrese, senior producer; and Elisa Osburn, post producer. Production Company: Reginaldo Brian Hughes, director; Josefina Nadurata and James Davis, executive producers; and Amalie Bruun, line producer. Editorial: Plank, San Francisco Mike Moore, editor. Postproduction: Spy Post Digital Anastacia Maggioncalda, vp/senior executive producer; Lori Joseph, producer; Chris Martin, colorist; Darren Orr, Flame artist. Audio: One Union Recording Studios Andy Greenberg, mixer.