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Tylenol's "Freedom"

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SHOOT Staff
Wednesday, Mar. 29, 2006

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An incarcerated elderly man finds the key to his freedom in a cake baked by his wife. But instead of the obligatory metal file, hidden in the cake is a bottle of Tylenol Arthritis Pain. Thanks to the medicine, he's nimble enough to make his escape, hidden in a laundry bag nestled in the back of a truck that exits the prison.

Credits

Agency: MacLaren McCann Andy Manson, creative director/writer; Kerry Reynolds, creative director/art director; Sarah Michener, producer. Production Company: Epoch Films, LA Office,Blink Pictures Stacy Wall, director; Doug Halbert, executive producer, Robert Yeoman, DP.,Kate Hunter-Badger, executive producer; Jeff McDougall, producer. Editorial: Panic & Bob, Toronto David Baxter, editor. Postproduction: Panic & Bob, Toronto,Notch Naveen Srivastava, online editor; Lucy O�Neill, online producer,Gary Chuntz, colorist Music: Massive Music | New York Audio: Silent Joe/Orange Studios Vlad Nikolic, audio post mixer

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