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Snickers' "King"


Wednesday, Mar. 29, 2006


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A bloodthirsty mob screams for the execution of the king who betrayed them. However the mood of this medieval "thumbs-down" scenario is broken when a contemporary young man appears, chomping on a Snickers bar. He asks the bewildered crowd, "Is this really about Eddie using all your tax money to build a hot tub or is everyone just feeling a little down because they're hungry?" The mob calms down, nodding in agreement. A voiceover concludes: "Snickers. Maybe you're just hungry."


Agency: BBDO Toronto Jack Neary, chief creative officer; Patrick Scisson, associate creative director/copywriter; Mark Mason, associate creative director/art director; Sam Benson, producer. Production Company: Spy Films,Strawberry Films Charley Stadler, director; Carlo Trulli, executive producer; Fraser Taggart, DP.,Katalin Krammer, producer. Editorial: Panic & Bob, Toronto David Baxter, editor. Postproduction: Notch Billy Ferwerda, colorist Music: The EggPlant Rocco Gagliese, composer; Steve D�Angelo, composer. Sound Design: The EggPlant Rocco Gagliese, sound designer Audio: The EggPlant Nathan Handy, audio post mixer

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