American Obesity Task Force's "Ow"
Two dorky guys stand in a residential driveway. One is holding an oddly shaped hunk of concrete, and asks his buddy "Do you know what this is?" The response is "No," at which point the first guy clunks the other guy in the head with the concrete, eliciting an "Ow" from the bewildered victim. A supered message relates the simple truth, "What you don't know can hurt you." This is followed by a serious super, which reads, "Learn more about the link between obesity and heart disease."
Production Company: Backyard Tim Abshire, director; Kris Mathur, executive producer; Kyra Shelgren, producer; Peter Selesnick, DP. Editorial: Cutters John Dingfield, editor Postproduction: Optimus Craig Leffel, colorist Audio: Another Country Ben Keller, audio post mixer.