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Juicy Fruit's "Ant"


Monday, Mar. 20, 2006


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A man learns the hard way not to tease his giant-sized pet ant when it comes to Juicy Fruit gum. The insect craves the sweet treat and thinks he is going to get some only to be denied by his master. Hell hath no fury like a huge ant scorned, as the master is tossed like a rag doll and then is ultimately dragged down into an ant hole where we assume the pet will finally get his Juicy Fruit fix.


Agency: Energy BBDO Marty Orzio, chief creative officer; Al Wyatt, Todd Hoffman and Jim Hyman, group creative directors; Zach Hilder, copywriter; Ryan Dickey, art director; Diane Jackson, head of production; Matt Hunnicutt, senior agency producer; Rob Neitzke, post assistant. Production Company: MJZ Dante Ariola, director; Max Malkin, DP; David Zander, president; Jeff Scruton, senior executive producer; Natalie Hill, producer. Shot on location in suburban Sydney, Australia. Editorial: Rock Paper Scissors Kirk Baxter, editor; Scott Friske, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects,Daily Planet Ltd. Gabby Gourrier, executive producer; Darcie Tang, producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Matt Hackett, animation supervisor/lead animator; Rob Moggach, compositing supervisor.,Jason White, graphics director; Jon Adler and Nik Braatz, graphics designer. Musi

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