Embassy Suite Hotels' "Likable"
Stanley gets picked by his boss to make a key business trip. The employee immodestly wonders why he got the gig, to which the head honcho replies, "Everyone likes you." To prove his point, the boss throws a nearby potted cactus plant at the back of another worker. The prickly plant sticks to the victim, causing him pain and triggering anger. But that anger dissipates immediately when he learns it was Stanley who threw the plant. A voiceover intervenes, "They chose you for a reason. And you chose Embassy Suites for a reason�like our complimentary cooked-to-order breakfast."
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, Matt Elhardt, creative directors; Brandon Davis, Jenny McGuinness, copywriters; Crystal English, Meg Sewell, copywriters; Ozzie Spenningsby, director of broadcast production; Jason Souter, producer. Production Company: Hungry Man, Inc Jim Jenkins, director; Stephen Orent, Ralph Laucella, executive producers; Fran Bordon, production supervisor; Barry Markowitz, DP. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, executive producer. Postproduction: Schmigital,Company 3 New York Jimmy Hayhow, online editor; Julie Ann Gagliardi, producer,Billy Gabor, colorist Audio: Sound Lounge Tom Jucarone, audio post mixer