Oasys Mobile's "Pherotones"
Cleverly merging pheromones and ringtones, creatives at McKinney, Durham, N.C., have launched Pherotones.com for client Oasys Mobile. The site is a forum where Dr. Myra Vanderhood explains the power of pherotones�ringtones that make people more sexually attractive.
Agency: McKinney David Baldwin, executive creative director; Dave Cook, group creative director; Jason Musante and Matt Fischvogt, associate creative directors; Owen Tingle and Ryan O�Hara Thiesen, art directors; Justin Smith, interactive art director; Colin Dodd, copywriter. Programming: McKinney Brad Patterson, programmer.