Washington State Department of Health's "Home Sick"
A mom, who keeps her sick daughter home from school, is oblivious to the reason the child is feeling ill�the mother's secondhand tobacco smoke. Instead attributing the girl's condition to some sort of bronchitis, the mom puffs away on a cigarette, talking on the phone to the school. An end tag contains the Web site address, SecondHandSmokesYou.com.
Agency: Sedgwick Rd. Zach Hitner, creative director; Derek Kirkman, art director; Scott Stripling, copywriter; Jenn Pennington, producer. Production Company: HKM Productions Nelson Cabrera, director; Carl Swan, Ned Brown, Melissa Culligan, executive producers; Dominick Ferro, producer; Jesse Green, DP. Editorial: World Famous Editorial Tony Fulgham, director Postproduction: Flying Spot Jeff Tillotson, colorist Audio: Clatter & Din John Burocker, audio post mixer/sound designer