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The Art Center College Of Design's "Chamber"

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SHOOT Staff
Thursday, Mar. 9, 2006

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This spot thrusts us into the POV of a bound, perhaps willing victim of a female dominatrix. Through the camera's perspective�the eye openings of a mask�we see the woman verbally abusing us as she seemingly prepares to physically do the same. Just prior to her giving us a lashing, she strips off our mask, which reveals not a person but a living human brain. A super reads, "Discipline the creative side," followed by an end tag, "Art Center at Night."

Credits

Agency: WongDoody, Los Angeles Tracy Wong, creative director/executive producer; Eric Goldstein, art director; Tom Hamling, copywriter; Dax Estorninos, Melia Leidenthal, producers. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Mala Vasan, producer; Eric Treml, DP. Editorial: Bug Editorial Lucas Spaulding, editor; Arrow Kruse, producer. Postproduction: Cake Josh Kirschenbaum, online editor; Tatiana Derovanessian, executive producer; JP Patterson, producer. Music: Mophonics Nico Mansy, composer; Josh Marcy, sound designer; Michael Frick, executive producer. Sound Design: Mophonics Nico Mansy, composer; Josh Marcy, sound designer; Michael Frick, executive producer. Audio: POP Sound Stephen Dickson, audio post mixer.

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