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Golden Gate Fields' "Strip Poker"


Tuesday, Feb. 28, 2006


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The stakes are high in a game of strip poker in which a scantily clad man and woman are playing out a decisive hand. The guy, however, has a card up his sleeve so to speak as an accomplice�a horse racing jockey�stands behind the woman with a mirror revealing her cards. The man wins the hand. As the woman is about to remove her bra, the spot cuts away to reveal the jockey's motivation: "We want you to win," which is the slogan for race track Golden Gate Fields.


Agency: DDB | San Francisco Lisa Bennett, chief creative officer; Mike Andrews, executive creative director; Andrew Crocker, copywriter; DP Odishoo, producer. Production Company: Furlined Zach Math, director; Diane McArter, David Thorne, executive producers; Gary Bryman, producer; Eric Haase, producer. Editorial: King Cut Kelly McClean, editor; Tamsin Prigge, executive producer. Postproduction: The Syndicate Marshall Plante, colorist Audio: Eleven Jeff Payne, audio post mixer/sound designer


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