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Dunkin' Donuts' "Jackhammer"

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SHOOT Staff
Tuesday, Feb. 28, 2006

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A man operates a jackhammer, ripping up a city sidewalk�even though the power tool has been unplugged from its electrical outlet. Turns out the power source is the worker's Dunkin' Donuts coffee with a shot of espresso. Indeed, the java provides quite a jumpstart, powering him and his jackhammer through the day.

Credits

Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Foley, Tim Cawley, group creative directors; Bob Pirrmann, associate creative director/art director; Scott Noble, associate creative director/copywriter; Scott Hainline, producer. Production Company: Biscuit Filmworks Rick Lemoine, director; Scott Craig, executive producer/producer; Kris Kachikis, DP. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Brickyard VFX Geoff McAuliffe, visual effects artist Sound Design: Mad Mad Judy, Inc. Steve Hamilton, sound designer Audio: Sound Lounge Glenn Landrum, audio post mixer

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