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Nike's "Second Generation"


Tuesday, Feb. 28, 2006


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Youngsters emulate some of Michael Jordan's most famous basketball moments and signature traits on the court, underscoring how the sports icon has influenced�and continues to influence�the game's future generations.  The scenes transition to the next generation of Air Jordan basketball shoe, Nike's Jordan XX1.


Agency: Wieden+Kennedy | New York. Kevin Proudfoot, Todd Waterbury, creative directors; Jesse Coulter, art director; Derek Barnes, Paul Remmer, copywriters; Gary Krieg, head of production; Andrew Loevenguth, producer. Production Company: Smuggler Brian Beletic, director; Allison Kunzman, executive producer; Aris McGarry, producer; Janusz Kaminski, DP. Editorial: MacKenzie Cutler Jun Diaz, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: The Mill New York Phil Crowe, lead artist; Anu Nagaraj, Greg Gilpatrick, Flame artists; Jo Arghiris, producer. Music: Elias Arts Jonathan Elias, David Wittman, composers; Dave Gold, creative director; Dayna Turcotte, producer. Audio: Sound Lounge Tom Jucarone, audio post mixer

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