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Family Violence Prevention Fund's "Father And Son"

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SHOOT Staff
Thursday, Feb. 16, 2006

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Sam Jones directs a tale of father-and-son bonding that takes a poignant twist. We see the dad teaching the lad the finer points of various sports�hitting a baseball, hitting the open man in basketball, hitting a golf ball, hitting nothing but net as he scores a soccer goal. But the missing lesson is about what not to hit. This PSA reminds us to teach our kids about spousal abuse.

Credits

Agency: McCann Erickson Greg Rowan, John Zissimos, group creative directors; Jesse Gazzuolo, copywriter; Tim Stier, art director; LauraLe Wunsch, producer. Production Company: Tool of North America Sam Jones, director/DP; Jennifer Sigel, executive producer; Amy DeLossa, head of production; Gillian McManus, producer. Editorial: FilmCore Editorial Doug Walker, editor; Jon Ettinger, executive producer Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Music: Music Orange Michael Lande, Hector Perez, composers Audio: M Squared Productions Mark Pitchford, audio post mixer

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