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FedEx "Stick"


Friday, Feb. 10, 2006


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A caveman loses his job�and then a lot more�for not using FedEx and thus not getting a package to its intended destination on time. His FedEx alternative, a flying Pteranodon, doesn't prove nearly as reliable�or durable as it's eaten by a T-Rex in mid-flight.


Agency: BBDO North America, Atmosphere BBDO David Lubars and Bill Bruce, chief creative officers; Eric Silver, executive creative director; Jim Le Maitre, associate creative director/copywriter; Jonathan Mackler, associate creative director/art director; Elise Greiche, executive producer; Rani Vaz, director of music and radio production. Production Company: Partizan Traktor, director/producer; Tim Maurice-Jones, DP. Shot on location near Lone Pine, Calif. Editorial: MacKenzie Cutler Gavin Cutler, editor. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: Framestore NY Murray Butler, VFX supervisor/senior Flame artist; David Hulin, VFX supervisor/head of CGI; James Razzall, VFX producer. Sound Design: MacKenzie Cutler,Noises Digital Marc Healy, sound designer.,Kim Christensen, sound designer. Audio: Sound Lounge Tom Jucarone, mixer.

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