Minnesota Lottery's "Bear"
A man is hiking though the forest and finds himself face to face with a bear. He freezes staring frightened at the bear. The bear approaches him, pushes himself up onto his hind legs and give the man a hug. A narrator explains that "Last year your lottery donated 47.2 million dollars to the environment and for that nature thanks you."
Agency: Colle+McVoy Mike Fetrow, executive creative director; Dave Keepper, creative director; Brian Ritchie, copywriter; Jay Miller, art director; Ramon Nunez, director of broadcast/producer; Rose Pennington, producer Production Company: Shooters International Inc.,Drive Thru Kranky (Larry Shanet), director; Afshin Shahidi, Jeff Stonehouse, DPs,Mark Setterholm, Sara Draxten, executive producers; Nicole Erdmann, producer Editorial: Drive Thru Brody Howard, freelance editor Postproduction: Drive Thru,Hi-Wire Bob George, online editor,Oscar Obozo, colorist Visual Effects: Drive Thru Bob George, effects artist Music: BWN | Minneapolis Ken Brahmstedt, composer; Carl White, sound designer Audio: BWN | Minneapolis Carl White, audio post mixer