West Jet Airlines's "Class"
The commercial begins with a clear deep blue sky with a few big white puffy clouds. A plane flies onto the scene. As it sails across the screen you can hear the voice of a confused man saying he believes he is in the wrong section as he has a "comfy leather seat with a lot of leg room and I am watching live satellite television. I didn't sign up for first class, you aren't going to charge me extra are you?" A flight attendant politely tells him "We only have first class." "WestJet" appears below the plane as the commercial ends.
Agency: Taxi | Toronto Paul Lavoie, creative director; Jim Larmon, art director; Kenny Herzon, copywriter; Jennifer Mete, executive producer/producer Production Company: Global Mechanic Bruce Alcock, animation director; Matthew Charde, executive producer; Tina Ouellette, producer Audio: Pirate Radio & TV Tom Goudie, audio director Stock Footage: Getty Images.com Getty Images, Seattle