San Francisco Jewish Film Festival's "Deli"
An older man is standing behind the counter in his mom-and-pop style deli talking about how he intends to work his deli until he dies and to never sell it. "There is not enough money in the world to buy this deli from me........I am never going to leave this place." He walks around doing deli chores as he speaks. Taking out the trash, he opens the back door and there is a director standing in the doorway, and the viewer can now see that the deli is part of a filming set. The man stops and the words "San Francisco Jewish Film Festival" appear over him.
Agency: Publicis & Hal Riney Jon Soto, Jae Goodman, executive creative directors; Mark Grundland, art director; Jen Robinson, copywriter; Sam Walsh, executive producer; Doug Cox, producer Production Company: HKM Productions Shafei/Levits (David and Saul), directors; Carl Swan, Ned Brown, executive producers; Anne Johnson, producer; Jesse Green, DP Editorial: Publicis & Hal Riney Doug Cox, in-house ditor Postproduction: Company 3 Los Angeles Sean Coleman, colorist Audio: One Union Recording Studios Andy Greenberg, audio post mixer