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Lynx's "Mud"


Wednesday, Feb. 1, 2006


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Two attractive women, dressed in proper riding attire, are riding horses through the countryside.  A rouged looking man, wearing jeans and a T-shirt, sprays on a patch of mud.  The women stop, pause and then quickly dismount and start running in the direction of the scent.  As they run the pull off their clothes revealing their very sexy undergarments.  The women jump into the mud and rub it all over their own and each other's bodies.  The man, peering enchanted at the women, is then spotted.  Alluringly, they invite him over.  Spraying the body spray all over his chest he runs towards the mud pulling off his clothes.  The camera fixes on his shed pants and the words "Spray more Get More.  The Lynx effect." closes the commercial.


Agency: Bartle Bogle Hegarty, London Rosie Arnold, creative director; Adrian Rossi, art director; Alex Grieve, copywriter; Jody Burrows, producer Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Chris Crawford, producer; Emmanual Lubezki, DP Editorial: Whitehouse Post Productions, Santa Monica Rick Lawley, editor Postproduction: Absolute Post (London & New York),Framestore CFC | London David Smith, editor,Matthew Turner, colorist Audio: Wave Studio Parv Thind, audio mixer

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