Art directors club of New York's "Bed"
The camera focuses first on a wall with a crooked picture of the moon and then on a young woman, laying in bed, instructing someone "A little to the left.", and so on. Exasperated, after much instruction she moans "Oh, that is so not right!" as her husband, frustrated comes up, from being under the covers. The commercial poses the question "Obsessive?" The replies "Welcome to the club. Art directors club of New York."
Agency: Saatchi & Saatchi Peter Cohen, creative director/writer/art director/executive producer Production Company: StreetSmart Productions, New York Peter Cohen, director; Fortunato Procopio, DP Editorial: MacKenzie Cutler Erik Laroi, editor Postproduction: Nice Shoes Lez Rudge, colorist Audio: MacKenzie Cutler Marc Healy, audio post mixer/sound designer