everybodymove.org's "Soup Curls"
The scene is a homey kitchen full of sunlight that makes everything look shadowed but bright. A little boy pulls a chair up to the kitchen cabinet and searches through. He takes down two cans of soup. As he takes the soup to the center of the room, one can in each hand, a guitar begins playing slowly. He looks down at the cans and begins to do bicep curls. The voice of a little boy come in and instructs the viewer to go to "everybodymove.org" to find exercise ideas.
Agency: Hill Holliday Kevin Moehlenkamp, creative director; Dave Gardiner, art director; Joe Berkeley, copywriter; Scott Hainline, producer Production Company: Independent Media, Santa Monica Tom Foley, director; Susanne Preissler, executive producer; Naia Hall, producer; Wally Pfister, DP Editorial: Bubble Joel Walker, editor Postproduction: Nice Shoes Chris Ryan, colorist Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer