Ruth Riley Goes to School
Detroit Shock is promoting women's basketball tickets. Their tag line is "It's Personal." Ruth Riley, a team member, goes to an elementary school and attends classes, announces the school lunch, makes an art project and beats little school children at basketball during gym. She is showing her personal side.
Agency: Olson & Company Tom Fugleberg, creative director; Derek Till, art director; Scott Dahl, copywriter; Joel Dodson, producer Production Company: Public Domain Paul Riccio, director; Steve Shore, executive producer; Alicia Valdez, producer; Ari Issler, DP Editorial: Ohio Edit Pete Fritz, editor Audio: Phantom Audio Conrad Sanguineti, audio mixer/sound designer