American Heart Association's "Godleski"
A young mother sits at her kitchen table among photographs and cards. The photographs are of her young daughter and her toddler son. She is describing how she is going to incorporate the photos into her Christmas cards. On the picture of her son she says she will put the inscription of his grave marker. The American Red Cross symbol and the words " heart disease it the number two killer of children" appears as she reads the inscription.
Agency: Campbell Ewald, Warren, Michigan Bill Ludwig, chief creative officer; Jon Stewart, creative director; Michelle Potter, Rob Dey, art directors; Jason Danielewicz, copywriter; Matt Duggan, producer Production Company: Anonymous Content Chris Riess and Amy Hill (aka Riess/Hill), directors; Dave Morrison, executive producer; Steve Fredriksz, producer; Chris Riess, DP Editorial: STS Editorial Terry King, Michele Ballard, editors Postproduction: GTN Richard Newton, online editor; Rick Unger, colorist Audio: GTN Jeremy Schemm, audio engineer