A young woman is plagued by black birds of prey. Every where she goes the birds appear. They circle above as she walks to and from classes, appear at the library and while she is eating with friends. An announcer asks "Is the thought of paying back your university tuition fees preying on your mind?" The announcer continues to outline the terms of a "tuition free loan" which is only repaid once the student is gainfully employed. The girl emerges from her graduation and the birds disperse. The words "Study first. Pay back when you are earning." appears amongst the birds as they are retreating into the sky.
Agency: Delaney Lund Knox Warren Ken Sara, creative director; Richard Warren and Paul Hancock, creatives; Lauraine Bhuglah, producer Production Company: The Pink Film Company Michael Geoghegan, director; Karen Cunningham, producer; Robbie Ryan, DP Editorial: Peepshow Spencer Ferszt, editor; Jo Trainis, producer Postproduction: Framestore CFC | London Dave Ludlum, colorist Audio: Wave Studio Parv Thind, audio post mixer/sound designer