As song All Night Long by Lionel Richie is played the camera flips through dark night scenes illuminated by green light. The scenes are of nocturnal animals like mice, owls, frogs and bats dancing and lip-syncing to the music. An announcer says "energy meets soda, introducing Mountain Dew MDX. Be nocturnal."
Agency: BBDO North America, Atmosphere BBDO Dave Lubars, chief creative officer; Bill Bruce, executive creative director; Peter Kain, associate creative director/copywriter; Gianfranco Arena, associate creative director/art director; Amy Wertheimer, senior producer; Loren Perkins, executive music producer. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 New York Tim Masick, colorist; Luana Ayres. Visual Effects: Framestore NY Maryanne Lauric and Murray Butler, Flame artists; Iggy Ayestaran, Seth Gollub and Irene Kim, CG animators; James Razzall, producer. Sound Design: Nomad Editorial Company Francois Blaignon, sound designer. Audio: Sound Lounge Tom Jucarone, mixer. Stock Footage: Nickerson Research Susan Nickerson, president.