Boston Globe's "Prize"
A little boy is sitting at a kitchen table fiddling with his box of Tastee Puffs. His father comes and joins him at the table and begins flipping through the paper. Both are very engrossed. The little boy smiles and finds a prize as his father smiles and settles on a paper section. Sidekick is a new section of the Boston Globe "have some fun with your days."
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; David Gardiner, Joe Berkeley, creative directors; Joel Davis, art director; Kevin Botfeld, copywriter; Kellie Heartwell, producer Production Company: Little Minx Inc. @RSA Josh Miller, director; Rhea Scott, Marjie Abrahams, executive producers; Paige Seidel, producer; Joe Zizzo, DP Editorial: Bubble Joel Walker, editor Postproduction: Company 3 Los Angeles Mike Pethel, colorist Sound Design: Agent Jackson Jon Klok, sound designer Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer