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McCain's Smooth-eez's "Santa"


Tuesday, Jan. 17, 2006


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A man dressed as Santa sits at his kitchen table.  He pulls down his beard to eat, just as his daughter has come down the stairs from bed.  He turns and she sees his face, realizing he isn't Santa her face begins to crumble.  He grabs a smoothie container from the fridge, pours it into the blender with milk and then into a cup and hands it to her.  She grabs it and drinks happily.  An announcer says "New Smooth-eez from McCains, ready just in time."


Agency: Taxi | Toronto Zak Morueh, executive creative director; Lance Martin, associate creative director; Ryan Wagman, copywriter; Guybrush Taylor, art director; Jennifer Mete, producer Production Company: Crush,Untitled, Toronto David Whitesen, Inferno artist,Michael Downing, director; Peter Davis, executive producer; Tom Evelyn, producer; Andre Pienaar, DP Editorial: School Editing Aaron Dark, editor Postproduction: Notch Bill Ferwerda, colorist Audio: The EggPlant Rocco Gagliese, audio director/mixer

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