Ad Council/The National Center For Missing And Exploited Children's "Places"
This commercial shows scenes where you would find children. These scenes are portrayed in a dark serious light making them seem sinister. In a playground in late afternoon an empty merry-go-round slowly turns. Leaves blow around a deserted playing field. A bike stands alone in a secluded alley. A concerned voice then asks the viewer "To the list of places where you might find sexual predators, add this one." A child is shown playing on the internet. The information is then given that "Last year 1 in 5 children was sexually solicited online." The viewer is then directed to "cyberitpline.com" to "help delete online predators."
Agency: Merkley + Partners Andy Hirsch and Randy Saitta, creative directors; Mike MacNeil, associate creative director; Chuck Borghese, senior copywriter; Jason McQuoid, art director; Alex Kobak, producer Production Company: Aero Film Henrik Hanson, director/DP; Lance O�Connor, executive producer; Jim Maniolas, producer Editorial: Version2 Editing/VFX/Design Lin Polito, editor; Linda Rafoss, executive producer; Cary Flaum, producer Postproduction: Company 3 New York Ken Masick, colorist Audio: Version2 Editing/VFX/Design Justin Hopfer, audio post mixer/sound designer