A group of girls are playing soccer as their parents look on and cheer. During play there is an explosion on the field due to a landmine that the soccer play has tripped. One girl is knocked unconscious and burned and others have burns on their legs and arms. Parents look on in hysterics and chaos. The commercial demands to know "if there were landmines here, would you stand for them anywhere?" This message begs for the watcher to "help the UN eradicate landmines everywhere.
Agency: The Brooklyn Brothers,Driver, New York Guy Barnett, copywriter, Callum MacGregor, art director,Oscar Thomas, producer Production Company: Thomas Thomas Films Kevin Thomas, director; Philippa Thomas, executive producer; Ira Brooks, producer; Brendan Galvin, DP Editorial: Crew Cuts Sabrina Huffman, editor Postproduction: The Mill New York,Framestore NY Tom Poole, colorist; Alistair Thompson, executive producer; Wendy Garfinkle, Verity Grantham, Elisha Levin, producers,Murray Butler, Maryanne Lauric, online editors Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer; Michelle Curran, executive producer; Kate Gibson, producer Audio: Nutmeg Audio Post Chris Fina, audio post mixer; Jon Adelman, producer