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ESPN Brand "Believe"


Monday, Jan. 30, 2006


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In this spot, part of ESPN's long-running branding effort "Without Sports," an animated family dejectedly watches a Buffalo Bills game, resigned to the fact that the team will once again lose. Suddenly, a play results in a surprise touchdown, leading to jubilation. Alas, the merriment it short-lived, with the referee disqualifying the touchdown. The spot ends with the tag, "Without Sports, We'd Stop Believing."


Agency: Wieden+Kennedy | New York. Todd Waterbury and Kevin Proudfoot, creative directors; Paul Renner and Derek Barnes, associate creative directors; Scott Hayes, copywriter; Eric Stevens, art director; Gary Krieg, executive producer; Jesse Wann, producer. Production Company: LAIKA/house Mark Gustafson, director; Eric Adkins, DP; Nelson Lowry, art director; Gesine Kratzner, character designer; Lourri Hammack, executive producer; Paul Diener, senior producer. Visual Effects: LAIKA/house Cam Williams, editor; Rex Carter, Flame artist. Music: Endless Noise Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Shari Christensen, executive producer. Sound Design: Downstream, Portland Lance Limbocker, sound designer/mixer.

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