Thursday, May 24, 2018
You are here:

Top Spot of the Week: Carlton Draught's "Beer Chase"


Robert Goldrich
Friday, Sep. 21, 2012


Log in or register now!

Steve Ayson of The Sweet Shop directed this offbeat car chase--without cars--as criminals carefully scamper away from the police while holding glasses full of Carlton Draught. The non-vehicular pursuit still, however, contains elements of a Hollywood car chase sequence. Agency is Clemenger BBDO, Melbourne.


Client: Carlton Draught
Agency: Clemenger BBDO
James McGrath, creative chairman; Ant Keogh, executive creative director; Richard Williams, copywriter; Anthony Phillips, art director; Sonia von Bibra, executive producer.
Production Company: The Sweet Shop
Steve Ayson, director; Greig Fraser, DP; Wilf Sweetland, executive producer; Cindy Kavanagh, producer; Robbie Freed, production designer.
Level Two Music, Melbourne (no contact info)
Karl Richter, music supervision.
Editorial: The Butchery, Melbourne. Jack Hutchings, editor.
Postproduction: Method (no contact info)
Edel Rafferty, final grade.
Fin Design, Sydney
Nicholas Ponzoni, online editor.



<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...