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Top Spot of the Week: Carlton Draught's "Beer Chase"


Robert Goldrich
Friday, Sep. 21, 2012


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Steve Ayson of The Sweet Shop directed this offbeat car chase--without cars--as criminals carefully scamper away from the police while holding glasses full of Carlton Draught. The non-vehicular pursuit still, however, contains elements of a Hollywood car chase sequence. Agency is Clemenger BBDO, Melbourne.


Client: Carlton Draught
Agency: Clemenger BBDO
James McGrath, creative chairman; Ant Keogh, executive creative director; Richard Williams, copywriter; Anthony Phillips, art director; Sonia von Bibra, executive producer.
Production Company: The Sweet Shop
Steve Ayson, director; Greig Fraser, DP; Wilf Sweetland, executive producer; Cindy Kavanagh, producer; Robbie Freed, production designer.
Level Two Music, Melbourne (no contact info)
Karl Richter, music supervision.
Editorial: The Butchery, Melbourne. Jack Hutchings, editor.
Postproduction: Method (no contact info)
Edel Rafferty, final grade.
Fin Design, Sydney
Nicholas Ponzoni, online editor.

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