This short highlights Virtual Senior Centers, one of the initiatives in the Connections Project from telecom company Cox Communications.
The two-minute film from agency 180LA and directed by Josh Nussbaum of production house m ss ng p eces introduces us to active senior citizens at the Oasis Senior Center in San Diego who are reunited virtually with their communities and friends after senior centers across the country were forced to close their doors due to the pandemic. We see the elderly folks’ joy as they virtually connect for the first time to take group art, exercise, philosophy class and other activities.
Credits
Client Cox Communications Agency 180LA, Playa Vista, Calif. Al Moseley, chief creative officer; Mike Bokman, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne Mccauley, creative directors; Emma Zakes Green, copywriter; Elizabeth Lay, sr. art director; Bryan Sweeney, head of production; Mauricio Barreda, strategist. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Brian Latt, Ari Kuschnir, Dave Saltzman, Edward Grann, exec producers. Editorial Cabin Editing Company Scott Butzer, editor. Audio Post Lime Studios Rohan Young, mixer. Color Grade & Online MPC Ricky Gausis
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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