SapientNitro

Until they go flat or lose traction, tires are often taken for granted. Not so with tiremaker BFGoodrich.

Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. The third in a series of videos created for the integrated "Flock to Florida" campaign from SapientNitro. 

Other Campaign videos:

Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter.  This is  second of three campaign videos within this integrated campaign.

Other Campaign videos and publicity release:

One of threee campaign videos that are part of an integrated campaign from SapientNitro for Visit Florida.