integrated

This film was written by Howard Collinge in collaboration with Director David Gaddie and the Ilegal Mezcal team.

Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. The third in a series of videos created for the integrated "Flock to Florida" campaign from SapientNitro. 

Other Campaign videos:

Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter.  This is  second of three campaign videos within this integrated campaign.

Other Campaign videos and publicity release: