AKA NYC Hosts Experiential Marketing for Broadway and Beyond Event

By

Artisans PR
Wednesday, Nov. 29, 2017

4908 views

Log in or register now!

Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands) headlined the event. He was joined by experiential marketers Jeffrey Swierk, North American Sponsorship at Mastercard; and Zach Overton, Vice President of Customer Experience and General Manager, 837, Samsung Electronics America, in a lively discussion, moderated by Amanda Blackman, AKA NYC SVP, Creative Strategy and Experiential Design.

Credits

Produced by AKA NYC.

Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, CharlieUniformTango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles