Excerpts from the Oscar Wilde short story "The Selfish Giant" were a source of inspiration for a lululemon activewear film, Being well is a journey, which has been named SHOOT's top track of the year–as scored by music and sound house Barking Owl.
Also in the mix in our Top Five of 2021 were: Jif peanut butter's "The Return" in which a mouthful of Jif spawns a hit tune for Ludacris; a Gillette Venus animated video featuring "The Pube Song" to advocate for feminine hygiene; an animated music video for Claritin's Outsideologist Project encouraging kids to spend one more hour per week outside; and a Super Bowl spot for Cheetos which brings a mischievous twist to Grammy-winning atist Shaggy's iconic song, "It Wasn't Me."
So have a listen to the best music and sound that 2021 has to offer.
1: Droga5 NY, Director Daniel Wolfe Take Us On A Wilde Journey To Wellness For lululemon
Client lululemon Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Thom Glover, group creative director; Marybeth Ledesma, creative director; Ted Meyer, sr. copywriter; Jason Gold, sr. art director; Gabe Santana, copywriter; Germany Lancaster, art director; Nate Scott, executive design director; Sunny Lee, sr. designer; Kenisha Rullan, designer; Mike Hasinoff, executive producer, film; Martin Couch, sr. producer, film; Mike Ladman, sr. music supervisor; Cecilia Diaz, group strategy director; Sarah Khan, brand strategist; Ben Nilsen, group communications strategy director; Cherish Lee, sr. communications strategist; Christina Fieni, group data strategy director; Joy McKenzie, data strategy director. Production Company Love Song Daniel Wolfe, director; Deepa Keshvala, DP; Emily Skinner, Kelly Bayett, exec producers; Julie Sawyer, producer. Editorial ZED Dominic Leung, editor; Rob Daglish, assistant editor. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. color producer. Postproduction The Mill Dan Williams, executive creative director; Chris Allen, Clare Melia, exec producers; Mia Saunders, producer; Chee Yen Wang, production assistant; Dan Adams, 2D lead; Beck Selmes, 3D lead. Music/Sound Barking Owl, Los Angeles Dan Flosdorf, sound designer; Atticus Ross, composer; Kelly Bayett, creative director; Ashley Benton, exec producer. Audio Post Barking Owl, Los Angeles Dan Flosdorf, mixer
2: RadicalMedia Director Dave Meyers, PSOne, Ludacris Sing A Mouthful For Jif Peanut Butter
Client JM Smucker/Jif Agency PSOne, New York Erica Roberts, chief creative officer; Alan Wilson, Peter Defries, creative directors; Spencer Chan, Zac Collopy, sr. designers; Josh Clayton, copywriter; Mollie Coyne, art director; Connor Fitzgerald, designer; Dave Gordon, social creative director; Judd Wachstein, associate creative director; Jessica Larkin, sr. art director; Tim LeGallo, head of production; Lauren Schneidmuller, executive producer; Jennifer Baldwin, EVP, strategy director; Allie O’Shea, strategy director. Talent Producer Company BCL Entertainment Bettie Levy, founder/CEO. Production Company RadicalMedia Dave Meyers, director; Jim Bouvet, Gregg Carlesimo, exec producers; Lisa Brugliera, producer. Editorial Exile Nick Gilberg, editor; Shane Van, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Julie Zivic, producer. VFX/Post JAMM Jake Montgomery, VFX supervisor/shoot supervisor; Patrick Munoz, lead compositor/VFX supervisor; Adrien Servadio, Graziella Gandolfi, Louis Mackall, Flame artists; Zak Dimaria, Connie Ho, Brian Burke, Ben Martin, CG team; Rob Rhodes, shoot supervisor; Asher Edwards, exec producer; Justine Pregler, producer. Animation Motif Studios Craig Parker, head of animation & 3D; Andre Janse van Vuuren, 3D artist; Jacques Bock, producer. Telecine Company 3 Stefan Sonnenfeld, colorist. Audio Record, Sound Design & Mix Company Super Exploder Jody Nazzaro, audio mixer/sound designer; Meredith Nazzaro, producer. Music "Butter.ATL" by Ludacris
3: Grey NY, Strange Beast, Bang Music “#SayPubic” For Gillette Venus
Client P&G/Gillette Venus Agency Grey New York John Patroulis, worldwide chief creative officer; Justine Armour, chief creative officer; Javier Bonilla, global executive creative director; Rebecca Flinn, creative director; Lexi Rodriguez, associate creative director, art director; Madeleine DiGangi, copywriter. Production Agency Townhouse Keira Rosenthal, VP, executive integrated producer; Victoria Najmy, associate integrated producer; Kurt Steinke, music producer. Animation & Character Design Strange Beast, London Sacha Beeley, director; Kitty Turley, exec producer; Louise Simpson, producer; George Wheeler, Campbell Hartley, Nely Michenauld, animation; Zohar Dvir, Lydia Reid, Julian Gallese, Maddy Hope, animation assistants; Linus Kraemer, compositor. Finishing Fauna Music/Sound BANG Music + Audio Post, New York Timo Elliston, composer; Paul Vitolins, Nick Cipriano, sound designers; Brian Jones, Alec Setten, exec producers. Audio Post Bang Music + Audio Post Paul Vitolins, Nick Cipriano, mixers.
4: Energy BBDO, ATKPLN, Mophonics Team On Animated Music Video For Claritin’s Outsideologist Project
Client Bayer/Claritin Agency Energy BBDO Josh Gross, Pedro Pérez, chief creative officers; Susan Treacy, executive creative director; Gloria Dusenberry, Manuel Torres, creative directors; Tanvi Tandon, sr. copywriter; Jason Murray, sr. art director; John Pratt, head of integrated production; Vanessa Luhr, executive producer; Chris Totzke, producer; Daniel Kuypers, executive director of music; Nick Maker, music producer; Karolina Barej, music business coordinator. Production & Postproduction ATKPLN, Dallas Daniel DelPurgatorio, director, executive creative director; Angela Finney, production designer; Josh Zeuske, prop master; O’Connor Hartnett, DP; Bill Halliar, storyboard artist & character design; Joi Fulton, Benjamin Girdwood, Dustin d’Arnault, character design; Sofie Edvardsson, animation director; Jakob Nystrom, animation supervisor; Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström, animation; Simon Osterhof, producer; Salla Lehmus, art director & illustration; Karolin Gu, Line Hagsand, David Karlström, illustration; Chris Collins, Richard Reininger, editors; Jeffery Altman, colorist; Mike Roy, online & finish; Kent Zambrana, sr. producer; Kacie Bangle, producer; Marvin Robinson, exec producer (Toolbox: Pencil & paper, miniatures, Premiere, Photoshop, After Effects) Music Mophonics (LA) Stephan Altman, creative director; Casey Gibson, creative director, composer; Colette Huemer, exec producer. Sound Design & Mix ATKPLN Frank Pittenger, sound designer/mixer.
5: Bryan Buckley Directs Cheetos’ Super Bowl Spot Starring Ashton Kutcher, Mila Kunis
Client Frito-Lay/Cheetos Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, chairmen; Margaret Johnson, chief creative officer; Eamonn Dixon, Stefan Copiz, creative directors; Lennie Galloway, copywriter; Thomas Gledhill, art director; Leila Gage, Margaret Brett-Kearns, co-directors of production; Sara Ward, executive producer; Dan Watson, Noah Dasho, Alex Healy, sr. producers; Bonnie Wan, partner, head of brand strategy; Ralph Paone, group brand strategy director; Gabriella Dishtosky, brand strategy director; Shaza Elseshtawy, sr. strategist; Christine Chen, partner, head of communication strategy; Caitlin Neelon, communications strategy director; Drew Forrest, sr. communications strategist. Production Hungry Man, bicoastal Bryan Buckley, director; Mino Jarjoura, Caleb Dewart, exec producers; Marian Harkness, head of production; Matt Lefebvre, producer; Cassidy Gill, production supervisor; Par M. Ekberg, DP. Editorial Exile Kirk Baxter, editor; Mitch Goldberg, assistant editor; David Won, producer; CL Kumpata, exec producer; Jennifer Locke, head of production. Music Shaggy’s “It Wasn’t Me” remix. Beacon Street Studios Andrew Feltenstein, John Nau, arrangers; Leslie DiLullo, exec producer; Kate Vadnais, sr. producer; Rommel Molina, engineer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Matt Sousa, Flame artist; Kevin Stokes, John Valle, online editors; Chris Lewis, producer; Stacy Kessler-Aungst, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Color a52 Color Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer.