1. What advice do you have for new directors? 

2. What advice can you offer to up-and-coming producers? 

Lisa Mehling
Co-owner/executive producer
Chelsea

1) We have launched the commercial careers of half of the directors on our roster and we pride ourselves on spotting new talent so we are always keeping an eye out for new directors.  We look for filmmakers who have a strong point of view and whose work shows they understand storytelling, great design, editing, sound and art direction and who have a desire to do great work.   Breaking into advertising is tough and very competitive- a director needs to create a body of strong work that is good enough to catch the attention of an agency motivating them to take a chance on an unknown. 

For a new director most film festivals are worth their while.  The best festivals are of course the most competitive, so they shouldn’t count on getting accepted at Sundance and enter a bunch of festivals. 

Surround yourself with a team of people that you genuinely respect and enjoy spending time,  as with success, you’ll be spending a lot of time together.  
Be ready to work your butt off and do unto others.

 

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